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Holiday Hours


Our Vision

Playing, Growing, Learning

We are a new store for babies that offers beautiful things for playing, growing, learning, and caring for little ones. We have a passion for providing new moms and families with affordable, unique and amazing products that we (as moms) LOVE! Swell was born on November 1st and we are so proud to be in the Roosevelt Shopping district

Our Vision

Our Vision

Locally Owned

Our shop is locally owned and operated by moms who have been looking for a great place to find products that are not offered in Des Moines. And if there is a product you love, please let us know and we will order it for you - at a lower price than you can buy online - without the shipping costs!

Made For Moms

We open earlier at 9am - requested by moms who run all their errands early. We honor a very liberal return policy and a 100% satisfaction guarantee that shows we stand behind all of our products! We care about your experience with us and will go above and beyond to make your visit to Swell great! 

Our Vision

Our gift wrap is complimentary and makes for perfect gift giving.