Join Us


Solve Your Child’s Sleep Problems!

Baby & Toddler Sleep Seminar
Thursday February 19th
6:30 PM
Swell Shop for Baby


Biggest Baby Shower Ever

Saturday February 28th
10AM – 3 PM
Knapp Animal Learning Center
Iowa State Fairgrounds
Booth 221

Latest Favorite

Getting Loud

Getting Loud

Spring has finally sprung here in Iowa, and with it for many of us comes a more relaxed pace, more family time and more fun activities. Throughout town outdoor events are cropping up – outdoor concerts and music fests, baseball games and fireworks shows, airshows, motor racing (speedway, anyone?!) and boating.

Sue’s Pick

Sue’s Pick

I love the Bella Tunno Shift Sack! The bags come in so many styles and colors it’s hard to choose a favorite! Each bag has a coordinating bright colored lining which makes finding items a snap – no items disappearing into the “black hole” with this bag! Plus there are exterior and interior pockets for organizing, and each bag includes a wristlet pouch so you can keep everything corralled.

See More Of Our Featured Products

Our Vision

Playing, Growing, Learning

We are a new store for babies that offers beautiful things for playing, growing, learning, and caring for little ones. We have a passion for providing new moms and families with affordable, unique and amazing products that we (as moms) LOVE! Swell was born on November 1st and we are so proud to be in the Roosevelt Shopping district

Our Vision

Our Vision

Locally Owned

Our shop is locally owned and operated by moms who have been looking for a great place to find products that are not offered in Des Moines. And if there is a product you love, please let us know and we will order it for you - at a lower price than you can buy online - without the shipping costs!

Made For Moms

We open earlier at 9am - requested by moms who run all their errands early. We honor a very liberal return policy and a 100% satisfaction guarantee that shows we stand behind all of our products! We care about your experience with us and will go above and beyond to make your visit to Swell great! 

Our Vision

Our gift wrap is complimentary and makes for perfect gift giving.